Step 1:
Tell your clients' that his/her opinion matters to you, and ask for his/her e-mail address.

Step 2:
Your client receives an e-mail with the invitation to fill in the online questionnaire.

Step 3:
Your guest fills in the inquiry online, and possibly adds suggestions, experiences, compliments and perhaps some points of improvement. The clients' also indicates whether he/she wants you to contact him about this. clients' can also state whether or not them want to be informed about [promotional] activities.

Step 4:
You consult the results of the filled in questionnaires online, real-time.

Step 5:
The relevant department or person can contact the client when asked.

Step 6:
Consider which steps you must take to optimize your product and/or service.

Step 7:
Inform your clients' about your [promotional] activities by means of newsletters.